Cyber Monday is an e-commerce term that refers to the first Monday immediately after Black Friday and Thanksgiving Day in the United States. Here is a spotlight on What is Cyber Monday? When is Cyber Monday 2019?
Cyber Monday is becoming a busy online shopping day where shoppers in the United States get to enjoy huge deals and discounts. Just as conventional stores offer great deals and discounts on Black Friday, online retailers offer theirs on Cyber Monday. This day has become to be known as the unofficial launch of a year’s online holiday shopping season.
What is Cyber Monday?
Black Friday holds the title of the biggest shopping day in a year while Cyber Monday remains the largest online shopping day. Most E-tailers herald their sales and promotions before the actual day as a way of giving them a competitive edge against the deals offered on Black Friday in conventional stores. There are online stores who offer their deals on Thanksgiving Day. This move by the e-tailers has enabled Cyber Monday to quickly catch up to Black Friday in as far as overall sales figures are concerned. This year’s Cyber Monday will be on November 26, 2019. Cyber Monday is a normal working day in the United States and not a public holiday.
Image Source: www.dealnews.com
When is Cyber Monday 2019?
Cyber Monday speedily Becoming One of the Biggest Online buying Days of the Year 2019. Cyber Monday 2019 will Start on Monday, November 26. Cyber Monday is ever the Monday after Black Friday. After Black Friday and Cyber, Monday shopping Offer Closed in then Again Deals Start For Christmas Day.
The marketing invention, Cyber Monday, was observed for the first time ever by shop.org, an online retailer back in 2005. This day was created in order to accord customers with an opportunity to shop online from their homes or offices after the Black Friday. The day was considered necessary due to a number of reasons. First, Black Friday is often seen as the beginning of the Christmas shopping season. There are so many deals on offer in most brick and mortar stores and a large number of people avoid the stores to escape the huge crowds.
Secondly, the Thanksgiving weekend is one of the busiest travel periods in the United States. A large number of people all around the country travel in order to spend Thanksgiving with their families. This means that a huge number of people miss out on the Black Friday deals and promotions. It is believed that Cyber Monday was created as a means of encouraging customers to do their shopping without having to visit the conventional stores.
Discounts and Sales on Cyber Monday
Online retailers often offer snippets of their Cyber Monday deals days before the day in order to attract as many shoppers as possible. It is thought that most of the shopping is done during the working hours. This fact has seen a number of retailers offering extra discounts during lunch hours to their customers.
Cyber Monday has grown in popularity over the years thanks to its official naming. In 2005, the sales rose by 26% ($486 million) and by 2011, they hit the $1.25 billion mark. A survey conducted by bestdealssite.com in 2012 established that about 42% of consumers checked out the deals offered on Black Friday and purchased items on Cyber Monday. In 2014, the online sites were overwhelmed by the high number of visitors and slowed down. There are some sites like Walmart and Amazon which crashed altogether. In 2016, the total sales numbers set a new high record as they hit the $3.45 billion mark.